Best Website Building Tools for Freelancer in 2025

As a freelancer, having the right website-building tool can significantly impact your ability to showcase your portfolio, attract clients, and establish an online presence. Here are some top website-building tools specifically useful for freelancers:

1. Wix

• Purpose: Easy website builder with drag-and-drop functionality
• Best For: Freelancers who need a fast, user-friendly platform to create portfolios, landing pages, or business websites.
• Key Features:
  • Drag-and-drop builder for easy website creation.
  • Extensive template library designed for various industries and niches.
  • AI-powered design tool (Wix ADI) to create a site based on user input.
  • Hosting and domain management are included.
  • App marketplace for additional features (e.g., booking systems, contact forms).
• Free Version: Yes, with limitations (Wix branding and ads).

2. Squarespace

• Purpose: Design-focused website builder with drag-and-drop tools
• Best For: Freelancers (especially creatives like designers, photographers, and writers) who want visually stunning websites.
• Key Features:
  • Beautiful, professionally designed templates with responsive layouts.
  • Drag-and-drop builder to easily customize content and design.
  • Blogging, portfolio, and e-commerce features.
  • Integrated SEO tools for search engine visibility.
  • Analytics and marketing tools like email campaigns and social media integration.
• Free Version: No, but offers a 14-day free trial.

3. WordPress.com

• Purpose: Managed WordPress platform with easy-to-use website building tools
• Best For: Freelancers who want flexibility and control over their website content, blogging, and SEO.
• Key Features:
  • Free hosting with the option to upgrade for custom domains and additional features.
  • Thousands of themes and plugins to customize your site.
  • Built-in blogging functionality for content creation.
  • Basic e-commerce functionality with paid plans.
  • Built-in SEO tools and social media sharing features.
• Free Version: Yes, with limitations on customization and branding (WordPress.com branding).

4. Weebly

• Purpose: Simple drag-and-drop website builder
• Best For: Freelancers looking for a straightforward and cost-effective way to create a professional website or online portfolio.
• Key Features:
  • Easy-to-use drag-and-drop builder.
  • Mobile-friendly themes and templates.
  • Built-in e-commerce features for selling products or services.
  • Analytics and SEO options to track website performance.
  • Custom domain options with paid plans.
• Free Version: Yes, with Weebly branding and limited features.

5. Webflow

• Purpose: Advanced website builder with design flexibility
• Best For: Freelancers who want complete control over their website’s design without coding.
• Key Features:
  • Highly customizable design tools with a visual editor.
  • Responsive design with the ability to create custom animations and interactions.
  • CMS functionality for blogs, portfolios, and dynamic content.
  • Integrated hosting with SSL and fast loading times.
  • E-commerce tools for selling products or services.
• Free Version: Yes, with Webflow branding (paid plans for custom domains and advanced features).

6. Shopify

• Purpose: E-commerce platform for freelancers who want to sell products or services online
• Best For: Freelancers looking to build an online store with minimal effort.
• Key Features:
  • Simple drag-and-drop interface to set up your online store.
  • Secure payment gateways and shipping options.
  • Extensive app marketplace for added features.
  • SEO and marketing tools to boost sales.
  • 24/7 customer support.
• Free Version: No, but offers a 14-day free trial.

7. WordPress.org (Self-Hosted)

• Purpose: Open-source content management system for ultimate flexibility
• Best For: Freelancers who want complete control over their website’s functionality, especially for blogs, portfolios, and e-commerce.
• Key Features:
  • Full customization with themes and plugins.
  • Supports a wide range of third-party integrations (e.g., SEO, analytics, social sharing).
  • Open-source platform for developers and advanced users.
  • Huge community and support resources.
  • Ability to create any type of website (blog, portfolio, online store).
• Free Version: Yes (self-hosted, but you need to pay for hosting and a domain).

8. Strikingly

• Purpose: One-page website builder
• Best For: Freelancers who need a simple, single-page website or portfolio to showcase their work.
• Key Features:
  • Focus on one-page websites with beautiful templates.
  • Easy drag-and-drop interface.
  • E-commerce functionality to sell products or services.
  • Mobile-optimized templates.
  • Built-in SEO tools to improve site visibility.
• Free Version: Yes, with limitations (Strikingly branding and a subdomain).

9. Ucraft

• Purpose: Simple website builder with advanced design features
• Best For: Freelancers who need a clean, modern website or portfolio with the option to add an online store.
• Key Features:
  • Drag-and-drop editor with flexible layout options.
  • Built-in e-commerce features to create an online store.
  • Integration with third-party tools like Google Analytics and Mailchimp.
  • Multilingual website capabilities for global reach.
  • Customizable SEO settings to optimize for search engines.
• Free Version: Yes, with limitations and Ucraft branding (premium plans available for full features).

10. Jimdo

• Purpose: AI-powered website builder
• Best For: Freelancers who need a quick, no-fuss website with minimal design work.
• Key Features:
  • AI-powered website builder that creates a site based on your preferences.
  • Easy-to-use drag-and-drop interface.
  • Basic e-commerce functionality for selling products or services.
  • Automatic SEO optimization for search engines.
  • Hosting and SSL security included.
• Free Version: Yes, with limitations (Jimdo branding and ads).

11. Tilda

• Purpose: Website builder with a focus on design and typography
• Best For: Freelancers who want to create visually stunning websites, especially those focused on content-heavy sites like portfolios and blogs.
• Key Features:
  • Highly customizable design options with blocks and templates.
  • 40+ pre-designed blocks for various content types.
  • Ability to create landing pages, portfolios, and blogs.
  • Integrated analytics and SEO tools.
  • E-commerce features for small online stores.
• Free Version: Yes, with limitations (Tilda branding and subdomain).

12. GoDaddy Website Builder

• Purpose: Website builder with a simple setup for freelancers
• Best For: Freelancers looking for a straightforward, easy-to-use platform to build a professional website quickly.
• Key Features:
  • Drag-and-drop website builder with customizable templates.
  • E-commerce tools for selling products or services.
  • Email marketing and SEO tools.
  • 24/7 customer support for troubleshooting.
  • Integrated domain and hosting management.
• Free Version: Yes, with GoDaddy branding and limitations (paid versions for full features).

Conclusion:

For freelancers, the right website-building tool depends on your specific needs, skills, and preferences. Here’s a quick breakdown:

• Beginners: Wix, Weebly, and Strikingly are great for quick setups with little learning curve.
• Design-Centric Freelancers: Squarespace, Webflow, and Tilda are ideal for creatives who want beautiful and visually appealing websites.
• Advanced Customization: WordPress.org offers the flexibility and control needed for highly customized websites.
• E-Commerce Freelancers: Shopify, Ucraft, and GoDaddy are great for freelancers wanting to set up an online store.

Pick the tool that aligns with your skill set and business goals, and create a website that showcases your work and helps attract clients effectively.