When it comes to building a professional-looking website, Squarespace is one of the top choices for both beginners and experienced users alike. Known for its sleek templates and powerful features, Squarespace has carved out a niche for users looking for an all-in-one website builder that offers ease of use, impressive design flexibility, and powerful eCommerce tools.
In this Squarespace review for 2025, we’ll take a closer look at what makes Squarespace so popular, explore its features, pricing, pros and cons, and compare it to some of its competitors. By the end of this review, you’ll have a solid understanding of whether Squarespace is the right platform for your website.
What is Squarespace?
Squarespace is a cloud-based website builder that provides everything you need to create, design, and manage a website without requiring any coding knowledge. Launched in 2003, Squarespace has grown into one of the most popular website builders, especially for users looking to create visually stunning websites for personal projects, portfolios, blogs, or businesses.
What sets Squarespace apart is its collection of high-quality, responsive templates and its ability to offer an all-in-one solution that includes web hosting, a content management system (CMS), SEO tools, and eCommerce features.
Squarespace Key Features (2025)
1. Beautiful and Customizable Templates
Squarespace is renowned for its stunning, professionally designed templates. It offers over 100 templates that cover a wide range of categories, including portfolios, blogs, online stores, restaurants, and more. The templates are mobile-optimized, ensuring that your site looks great on any device.
One of the standout features is the ability to easily customize templates with drag-and-drop tools. While Squarespace is not as “drag-and-drop” flexible as Wix, it provides powerful design controls that allow users to tweak fonts, colors, images, and layout.
2. User-Friendly Design Tools
Squarespace’s design tools are intuitive and user-friendly, even for those without a design background. The Style Editor allows you to adjust fonts, colors, spacing, and layout, while the Page Editor gives you control over individual content blocks like text, images, buttons, and more.
Unlike some website builders, Squarespace doesn’t overwhelm users with too many design options but instead offers a streamlined, easy-to-understand interface that’s ideal for users who want quality over quantity in their design experience.
3. Built-In E-commerce Features
Squarespace has strong eCommerce capabilities, making it an excellent choice for small to medium-sized businesses looking to sell products online. You can add an online store, manage product listings, track inventory, and accept payments with integrated options like Stripe and PayPal.
Other eCommerce features include:
- Abandoned cart recovery (on higher-tier plans)
- Discount codes and promotions
- Product variations (size, color, etc.)
- Shipping options and tax calculations
- Customizable checkout process
4. SEO and Marketing Tools
Squarespace offers a solid suite of built-in SEO tools that help you optimize your site for search engines. The platform automatically generates clean, SEO-friendly code and allows you to customize meta tags, descriptions, and URLs. It also includes tools to manage image SEO and generate sitemaps.
On top of that, Squarespace integrates with social media platforms, has built-in email marketing tools, and offers Google Ads integration, which makes it easier for businesses to manage their marketing campaigns.
5. Mobile Optimization
All Squarespace templates are responsive, meaning they automatically adjust to different screen sizes (mobile, tablet, desktop). This is especially useful since mobile-friendliness is a key ranking factor for search engines like Google.
If you want to preview how your site looks on mobile, you can easily toggle between desktop and mobile views in the site editor.
6. Analytics and Reporting
Squarespace provides a robust analytics dashboard, which allows you to track the performance of your website in real-time. You can monitor page views, site traffic, and even track sales for eCommerce sites. This gives you valuable insights into how visitors are interacting with your content and helps you make data-driven decisions.
7. 24/7 Customer Support
Squarespace offers 24/7 customer support via email and live chat. In addition, they provide an extensive knowledge base, which includes video tutorials, guides, and FAQs. If you need help with any aspect of website creation or management, you’ll have access to a support team that is responsive and knowledgeable.
8. Built-In Blogging Features
Squarespace is an excellent choice for bloggers thanks to its user-friendly blogging tools. It has an intuitive content management system (CMS) with drag-and-drop functionality, so creating blog posts is simple. You can organize posts by categories, add tags, schedule posts, and manage comments.
9. Domains and Hosting
Squarespace offers hosting and domain registration as part of its service. If you don’t already have a domain, you can purchase one directly through Squarespace. Hosting is included with all plans, and the platform provides unlimited bandwidth and storage on most plans.
Squarespace Pricing (2025)
Squarespace offers four primary pricing plans in 2025, each designed to meet the needs of different types of users, from personal websites to large eCommerce stores. Let’s take a look at the pricing and what’s included in each plan.
1. Personal Plan
- Price: $16/month (billed annually)
- Features:
- Free custom domain for 1 year
- SSL security
- Unlimited bandwidth and storage
- Mobile-optimized templates
- Basic website analytics
- Ideal For: Personal websites, portfolios, and blogs.
2. Business Plan
- Price: $23/month (billed annually)
- Features:
- All Personal plan features
- Advanced website analytics
- 3% transaction fee on eCommerce sales
- $100 Google Ads credit
- Professional email from Google
- Ideal For: Small businesses, blogs with eCommerce needs, and freelancers.
3. Basic Commerce Plan
- Price: $27/month (billed annually)
- Features:
- All Business plan features
- No transaction fees on sales
- Point of sale (POS) for physical stores
- Full access to eCommerce features (inventory, order management, etc.)
- Advanced shipping and tax calculations
- Ideal For: Small to medium-sized online stores.
4. Advanced Commerce Plan
- Price: $49/month (billed annually)
- Features:
- All Basic Commerce plan features
- Abandoned cart recovery
- Advanced shipping options
- Custom checkout
- Subscription-based selling
- Ideal For: Larger eCommerce businesses with complex needs.
Squarespace Pros (2025)
1. Impressive Design Quality
Squarespace is renowned for its stunning, visually appealing templates. Whether you’re a designer or a business owner, you’ll appreciate the elegance and polish of the templates, which are optimized for both aesthetics and functionality.
2. Ease of Use
The interface is intuitive, and the drag-and-drop builder is simple to use. While Squarespace’s customization options are less flexible than some competitors, the platform strikes a balance between ease of use and design control, making it accessible for beginners without sacrificing design quality.
3. All-in-One Solution
Squarespace offers everything you need to run a website in one place—hosting, domain registration, design tools, SEO tools, analytics, and more. This makes it a hassle-free option for users who want a simple, integrated platform.
4. Strong E-commerce Features
With built-in tools for product management, payments, and shipping, Squarespace makes it easy to launch and grow an online store. The platform’s eCommerce capabilities are suitable for small to medium-sized businesses, but it might not scale as well as specialized platforms like Shopify for larger stores.
5. Excellent Customer Support
Squarespace offers responsive customer service through live chat and email, as well as a detailed knowledge base. The availability of support combined with in-depth tutorials and guides ensures that users can quickly get the help they need.
Squarespace Cons (2025)
1. Limited Flexibility for Advanced Users
While Squarespace offers excellent design tools for beginners, more advanced users may find the platform limiting. Unlike WordPress, you can’t add custom plugins or have full access to the code. If you need more customization, you might find Squarespace restrictive.
2. Price Can Add Up
Squarespace’s pricing is higher than some competitors like Wix and Weebly, especially if you’re looking for eCommerce features. Additionally, the transaction fees on the Business plan (3%) may be a downside for small stores.
3. Steep Learning Curve for Some Features
While Squarespace is generally user-friendly, some features, particularly those related to eCommerce and SEO, may require a bit of a learning curve for beginners. There are many options to explore, which can be overwhelming at first.
Squarespace vs. Competitors: How Does It Stack Up?
When compared to other website builders like Wix, WordPress, and Weebly, Squarespace holds its own in terms of design quality, ease of use, and eCommerce functionality.
- Squarespace vs. Wix: Wix offers more flexibility with its drag-and-drop builder, making it easier to fully customize your site. However, Squarespace provides more polished, designer-quality templates and is generally better suited for users
who prioritize aesthetics.
- Squarespace vs. WordPress.com: WordPress offers more customization options but requires more technical knowledge. Squarespace is easier to use and offers a more streamlined, all-in-one experience, while WordPress is better for users who need more control and flexibility.
- Squarespace vs. Shopify: Shopify is a dedicated eCommerce platform and excels in scalability and advanced features for large online stores. Squarespace is better suited for smaller stores or businesses that don’t need extensive eCommerce functionality.
Conclusion: Is Squarespace Right for You?
In 2025, Squarespace continues to be one of the best website builders for users looking for an easy-to-use, design-centric platform. Whether you’re building a personal portfolio, a blog, or an online store, Squarespace offers an elegant and integrated solution.
However, if you need advanced customization, scalability for large eCommerce stores, or lower pricing, you may want to consider alternatives like Wix or Shopify. For those prioritizing sleek design and ease of use, Squarespace remains an excellent choice.
