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Google updates GMB Agency Dashboard based on user feedback

In recent months, Google’s Google My Business (GMB) platform has undergone some significant changes. One of the most notable updates is the introduction of a new Agency Dashboard, designed to streamline the management of multiple GMB listings for agencies, marketers, and businesses with numerous locations. While the update was meant to improve efficiency, it has […]

Facebook Updates Requirements for Large US Audience Pages

In a world where social media platforms are under increasing scrutiny for transparency and accountability, Facebook has introduced new rules aimed at increasing security and trust across its platform. Starting from 2019, the social media giant made significant changes to the way pages with large US audiences can operate. These changes are specifically aimed at […]

Google Search Console to Show History of User Actions With New Reports

Google Search Console (GSC) is an essential tool for webmasters, marketers, and SEO professionals. It provides valuable insights into how Google interacts with your website, showing search performance, indexing status, and potential issues that might affect your site’s visibility on search engine results pages (SERPs). However, up until now, GSC has mostly focused on performance […]

How to 7x Your ROAS with Facebook Click-to-Messenger Ads

As businesses continue to leverage Facebook Ads for digital marketing, one advertising strategy is emerging as a clear winner: Click-to-Messenger Ads. These ads allow you to connect with potential customers directly through Facebook Messenger, offering a more personalized, interactive experience that can significantly boost your Return on Ad Spend (ROAS). With over 1.3 billion active […]

How Content & PPC Work Together

In the world of digital marketing, Pay-Per-Click (PPC) advertising and content marketing are often seen as separate strategies. On the one hand, PPC is all about driving immediate, paid traffic to your website. On the other, content marketing focuses on creating valuable, organic content to attract and engage visitors over time. But what if these […]

New Google Assistant Feature Delivers

In today’s fast-paced digital age, it can sometimes feel like the world is filled with overwhelming negativity. Between the constant stream of alerts, headlines, and notifications, it’s easy to become bogged down by the barrage of bad news. Google has recognized this and introduced a new feature within Google Assistant aimed at lifting your spirits […]