Webflow has become one of the most powerful and popular website builders, particularly among designers, freelancers, and agencies. Unlike traditional drag-and-drop website builders like Wix or Squarespace, Webflow offers a robust platform that provides both visual design tools and the power of code—without requiring users to write a single line of code.
Since its launch in 2013, Webflow has positioned itself as a professional-grade website builder, offering advanced design flexibility, powerful animations, and a full CMS (content management system) for dynamic sites. As of 2025, it remains an attractive solution for designers, developers, and businesses seeking a customizable, scalable website platform.
In this Webflow review for 2025, we will explore the platform’s features, pricing, pros, cons, and how it compares to other website builders. Whether you’re a seasoned designer or a business owner looking to build a site without coding knowledge, this review will help you determine if Webflow is the right choice for your needs.
What is Webflow?
Webflow is a no-code website builder that combines the ease of a drag-and-drop interface with the advanced capabilities of a professional development tool. It allows users to design fully responsive websites, create complex interactions, manage content with a CMS, and even build eCommerce stores, all without writing a single line of code.
Webflow is built with designers in mind, providing them with complete control over layout, typography, animations, and more. For developers, Webflow offers a clean and exportable HTML, CSS, and JavaScript code that can be used outside the platform if necessary.
In essence, Webflow is the go-to platform for those who want to create beautiful, complex websites with full design freedom but don’t necessarily want to deal with the coding complexities of traditional web development.
Webflow Key Features (2025)
1. Visual Web Design Interface
Webflow’s design interface is a powerful tool that mimics the experience of traditional web development but without the need to code. The platform allows users to drag and drop elements such as images, text, videos, and forms into a custom layout. Unlike other website builders that limit customization, Webflow’s visual editor gives designers complete control over the website’s structure, typography, spacing, and overall appearance.
Features:
- Full control over CSS (cascading style sheets), HTML, and JavaScript
- Advanced control over typography, grid systems, margins, padding, and alignment
- Flexbox and CSS Grid for precise layouts
Webflow’s ability to manipulate these elements with high precision is what makes it stand out from other platforms. It’s perfect for designers who need to build sophisticated designs while avoiding the complexities of hand-coding.
2. Responsive Design and Preview
Webflow automatically generates responsive designs for websites. With Webflow’s flexible grid system, you can design for desktop, tablet, and mobile views separately, ensuring your website is optimized across all screen sizes. This gives you full control over how your site looks on different devices.
Features:
- Responsive design editor for mobile, tablet, and desktop views
- Preview mode for seeing how your site looks across different devices
- Automatic CSS adjustments for smaller screen sizes
The ability to design directly for multiple devices makes Webflow ideal for modern, mobile-friendly websites. You can fine-tune the design to look perfect across all screen sizes.
3. Webflow CMS (Content Management System)
The Webflow CMS is one of the most powerful aspects of the platform. It allows you to create dynamic content (e.g., blog posts, case studies, portfolios) and easily manage and update your site without the need for a developer. Unlike traditional CMS platforms like WordPress, Webflow’s CMS is highly visual and intuitive, enabling users to create custom content types that suit their needs.
Features:
- Create custom fields for dynamic content (e.g., blog posts, team members, product listings)
- No-code editor for managing content
- Content relationships (linking related content such as blog categories, authors, etc.)
Webflow’s CMS is perfect for those who want a dynamic site with content that updates regularly, such as blogs or product listings. It’s more flexible than platforms like WordPress, offering a more visual approach to content management.
4. Animations and Interactions
Webflow’s advanced animation tools allow you to create stunning interactions and transitions that bring your website to life. Whether you want to add scrolling effects, hover animations, or page transitions, Webflow makes it easy to implement them directly through its visual interface.
Features:
- Scroll-based animations (elements move or fade based on scrolling)
- Hover effects, interactions, and animations (e.g., buttons, images, text)
- Custom triggers for user actions (like clicking a button or scrolling)
- 3D transforms and complex transitions
These animation features make Webflow a standout choice for designers looking to create an engaging, interactive user experience.
5. E-commerce Functionality
Webflow offers e-commerce functionality that enables you to build and manage an online store. It provides tools for creating product catalogs, managing inventory, processing payments, and handling shipping and taxes.
Features:
- Customizable product pages and checkout process
- Integration with Stripe and PayPal for payment processing
- Shipping and tax management
- Discounts, gift cards, and promo codes
- Inventory tracking
For small businesses and designers looking to launch an eCommerce store, Webflow is a great option. While it may not have as many built-in eCommerce features as dedicated platforms like Shopify, it is still a powerful tool for those who want more design control and customization.
6. Webflow Hosting
Webflow provides its own hosting service, offering fast and secure hosting with a global content delivery network (CDN). Hosting on Webflow guarantees high-speed performance and security without the need for third-party services.
Features:
- Global CDN for fast loading times
- Free SSL certificate for secure transactions
- Automatic backups and version control
- Unlimited bandwidth on higher-tier plans
Webflow’s hosting options are fully optimized for Webflow sites, so you don’t have to worry about performance issues or compatibility with external servers. However, it can be pricier than hosting with other providers, especially if you’re on a tight budget.
7. Collaboration Tools
Webflow offers team collaboration features, which is ideal for agencies or teams working on a project together. Multiple users can collaborate on a site, leave comments, and make edits, all within the Webflow platform.
Features:
- Real-time collaboration with team members
- Custom permissions for different team roles
- Comments and feedback directly on the design
These features make Webflow an excellent choice for agencies or teams working on large web projects with multiple stakeholders.
Webflow Pricing (2025)
Webflow offers a variety of pricing plans, including options for individual users, businesses, and eCommerce stores. While Webflow is not the cheapest website builder, its range of features makes it worth considering for designers and businesses looking for flexibility and power.
1. Free Plan
- Price: Free
- Features:
- Webflow branding
- Limited to 2 projects
- Basic hosting with Webflow subdomain
- 50 CMS items
The free plan is a great way to explore Webflow and experiment with the platform, but you’ll need to upgrade to unlock advanced features like custom domains and better hosting.
2. Site Plans (For Regular Websites)
- Basic: $12/month (billed annually)
- CMS: $16/month (billed annually)
- Business: $36/month (billed annually)
These plans provide everything you need to build a standard website or blog with Webflow. The CMS plan allows you to use the content management system for dynamic content, while the Business plan offers more advanced features and higher traffic limits.
3. E-commerce Plans
- Standard: $29/month (billed annually)
- Plus: $74/month (billed annually)
- Advanced: $212/month (billed annually)
Webflow’s eCommerce plans provide all the tools needed to create an online store. The Standard plan includes basic eCommerce features, while the Plus and Advanced plans offer more customization options, higher limits on products, and additional sales tools.
4. Team and Enterprise Plans
Webflow also offers plans for businesses and teams, which include collaboration tools, client billing, and more advanced features for large projects.
Webflow Pros (2025)
1. Design Flexibility
Webflow’s visual design tools allow for a level of design customization that is unmatched by other website builders. Whether you’re a designer or developer, you’ll appreciate the fine control over the layout and appearance of your site.
2. No-Code, Yet Highly Customizable
Even though Webflow is a no-code platform, it offers the customization and flexibility of a traditional development environment. You can create complex interactions, animations, and dynamic content without needing to write any code.
3. Scalable and Powerful CMS
The Webflow CMS is powerful and intuitive, allowing users to create custom content types and manage dynamic data with ease. It’s a great tool for blogs, portfolios, and business websites that need to update content regularly.
4. Advanced E-Commerce Features
Webflow offers a high level of customization for online stores, making it an attractive choice for businesses that want more control over their design. While it’s not as feature-rich as **
Shopify**, it’s a great choice for smaller businesses or designers who need a tailored online store.
5. Performance and Hosting
Webflow’s hosting is top-tier, with fast load times, free SSL certificates, and automatic backups. Hosting is integrated directly into the platform, ensuring compatibility and optimal performance.
Webflow Cons (2025)
1. Learning Curve
While Webflow is a no-code platform, it still requires some learning to master. If you’re used to simpler website builders like Wix or Squarespace, Webflow’s interface may feel overwhelming at first. It’s geared more towards designers than absolute beginners.
2. Pricing
Webflow can be more expensive than other website builders, especially if you’re looking for eCommerce features or team collaboration tools. However, the pricing reflects the advanced features and design flexibility offered by the platform.
3. Limited App Marketplace
Although Webflow integrates with popular tools like Zapier, the platform has a smaller marketplace for third-party apps compared to builders like Wix or Shopify. If you need specific integrations, you might find Webflow limiting.
4. No Built-in Email Marketing
Unlike Wix or Squarespace, Webflow doesn’t offer built-in email marketing tools, although you can integrate with third-party services like Mailchimp.
Webflow vs. Competitors: How Does It Compare?
- Webflow vs. Wix: Webflow offers more design control and customization options, making it better for designers and agencies. Wix is easier to use and better for beginners, but Webflow is more powerful in terms of design flexibility.
- Webflow vs. Squarespace: Both platforms are great for design-focused websites, but Webflow provides more advanced design tools and customization. Squarespace is easier to use and better for those who want ready-made templates, while Webflow is more suitable for custom designs.
- Webflow vs. Shopify: Shopify is better for businesses that need advanced eCommerce tools and features, whereas Webflow offers more design flexibility. If you want full control over your store’s look and feel, Webflow might be the right choice, but if you need a robust eCommerce system with extensive features, Shopify is likely the better option.
Conclusion: Is Webflow Right for You?
In 2025, Webflow is an excellent choice for designers, agencies, and businesses looking to create custom websites or eCommerce stores with complete control over design. While it has a steeper learning curve than simpler builders like Wix or Squarespace, it provides unmatched flexibility and power.
If you’re comfortable with design tools and want a professional-grade website that can scale, Webflow is a fantastic option. However, if you’re a beginner with limited time and resources, simpler alternatives might be better suited to your needs.
Ultimately, Webflow is a next-level website builder for those who want more than just a template-based website—it’s perfect for users who value design, functionality, and the ability to create unique, interactive online experiences.
