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Social Media

Guide to Boost Survey Response Rates Using Messenger

In today’s fast-paced digital world, gathering valuable feedback through surveys is essential for businesses, marketers, and researchers. But, let’s face it: traditional email surveys or lengthy forms often result in low response rates. That’s where Facebook Messenger comes into play. With its wide reach, high engagement levels, and instant communication, Messenger is an excellent platform […]

Facebook Updates Requirements for Large US Audience Pages

In a world where social media platforms are under increasing scrutiny for transparency and accountability, Facebook has introduced new rules aimed at increasing security and trust across its platform. Starting from 2019, the social media giant made significant changes to the way pages with large US audiences can operate. These changes are specifically aimed at […]

How to 7x Your ROAS with Facebook Click-to-Messenger Ads

As businesses continue to leverage Facebook Ads for digital marketing, one advertising strategy is emerging as a clear winner: Click-to-Messenger Ads. These ads allow you to connect with potential customers directly through Facebook Messenger, offering a more personalized, interactive experience that can significantly boost your Return on Ad Spend (ROAS). With over 1.3 billion active […]