In the fast-paced world of social media, businesses and marketers need a robust platform to manage, schedule, and analyze their online presence. Enter Hootsuite—one of the most popular social media management tools available today. Whether you’re managing a single brand or handling multiple social media accounts for a large organization, Hootsuite offers a comprehensive solution to streamline your social media strategy.
In this Hootsuite review for 2025, we’ll dive into its features, pricing, pros and cons, and why it continues to be a go-to choice for businesses looking to stay on top of their social media game.
What is Hootsuite?
Hootsuite is a social media management platform that allows businesses, brands, and agencies to manage multiple social media accounts from one dashboard. Founded in 2008, Hootsuite has grown into a comprehensive tool that provides scheduling, monitoring, analytics, and engagement features. With support for a wide range of social networks—including Facebook, Twitter, LinkedIn, Instagram, and YouTube—Hootsuite is designed to make social media management as efficient and effective as possible.
Whether you’re managing social media for a small business, a marketing agency, or a large enterprise, Hootsuite offers a suite of tools that simplify tasks like content scheduling, audience engagement, performance tracking, and team collaboration.
Key Features of Hootsuite (2025)
1. Social Media Scheduling
One of Hootsuite’s core features is its ability to schedule posts across multiple social media platforms, which helps save time and maintain a consistent online presence.
Features:
- Bulk scheduling: Upload and schedule up to 350 posts at once using a CSV file.
- Auto-scheduling: Hootsuite’s AutoSchedule feature determines the best time to post based on past performance, so you don’t have to worry about timing.
- Content calendar: Manage your posts with an intuitive drag-and-drop calendar that shows all your scheduled content in one place.
- Cross-platform scheduling: Schedule posts to multiple platforms simultaneously, saving you time and effort in managing individual social accounts.
This feature is especially useful for businesses and marketers who want to maintain an active social presence without having to manually post throughout the day.
2. Social Media Monitoring
Hootsuite’s monitoring features allow you to track conversations, mentions, and relevant hashtags across your social channels. This helps you stay on top of customer feedback, trending topics, and competitor activities.
Features:
- Streams: Set up custom streams to monitor your social media mentions, hashtags, keywords, and even competitors.
- Social listening: Use advanced filtering options to track specific keywords, mentions, and hashtags related to your industry or business.
- Competitor analysis: Keep an eye on your competitors’ social media strategies by monitoring their mentions, posts, and interactions.
Monitoring your social presence helps you understand what people are saying about your brand and allows you to quickly engage with customers or potential leads.
3. Analytics and Reporting
Hootsuite offers powerful analytics tools to help you measure the performance of your social media campaigns and make data-driven decisions.
Features:
- Customizable reports: Generate detailed reports for each social network, including metrics such as reach, engagement, clicks, and follower growth.
- ROI tracking: Measure the effectiveness of your social media campaigns in terms of return on investment (ROI).
- Sentiment analysis: Understand how people feel about your brand through sentiment analysis of social media conversations.
- Influencer tracking: Identify and track the performance of key influencers in your niche or industry.
The ability to track social media ROI and campaign performance is essential for businesses looking to refine their strategies and improve their results over time.
4. Team Collaboration
Hootsuite is designed with team collaboration in mind, making it easy for multiple users to work on the same social media accounts without confusion or errors.
Features:
- Assign tasks: Assign posts, comments, and mentions to team members for follow-up or action.
- Approval workflows: Set up approval workflows for content creation and scheduling, ensuring that posts are reviewed before they go live.
- Access control: Assign different permission levels to team members, such as admins, editors, and analysts, depending on their role in the organization.
For marketing teams and agencies, these collaboration tools ensure that content is managed and approved efficiently, keeping workflows organized.
5. Social Media Advertising Management
Hootsuite integrates with major advertising platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads, making it easy to manage paid campaigns directly from the dashboard.
Features:
- Ad creation and management: Create and manage paid campaigns across multiple social media platforms.
- Campaign performance tracking: Track the performance of your paid ads alongside your organic posts, all in one place.
- Budget management: Monitor your ad spend and budget to ensure you’re staying within your marketing budget.
For businesses running paid social campaigns, the ability to manage both organic and paid content in a single interface can save a lot of time and increase efficiency.
6. Content Curation and RSS Feeds
Hootsuite allows you to easily curate and share content from other sources, helping you keep your social media feed active and engaging.
Features:
- RSS feed integration: Automatically pull in blog posts, news articles, or other content from your favorite sources and share them on your social media accounts.
- Content suggestions: Hootsuite’s content suggestions feature helps you find relevant articles, blogs, and news based on your interests or industry.
- Team content sharing: Teams can share approved content or drafts internally for feedback or further development.
This content curation feature is especially valuable for companies that want to maintain a steady flow of content but don’t have the resources to create everything from scratch.
Hootsuite Pricing (2025)
Hootsuite offers several pricing plans to cater to businesses of all sizes, from individual users to large enterprises.
1. Free Plan
- Price: $0/month
- Features:
- 1 user
- 2 social accounts
- 5 scheduled posts
- Limited basic features (no reporting or analytics)
The Free plan is ideal for personal use or very small businesses with limited social media needs. However, it’s restricted in terms of scheduling and features.
2. Professional Plan
- Price: $19/month (billed annually)
- Features:
- 1 user
- 10 social accounts
- Unlimited scheduling
- Basic analytics and reporting
- Message management
The Professional plan is a great option for freelancers or small businesses looking to expand their social media efforts and access more advanced features.
3. Team Plan
- Price: $99/month (billed annually)
- Features:
- 3 users
- 20 social accounts
- Collaboration tools (task assignment, approval workflows)
- Advanced reporting and analytics
- Campaign management
The Team plan is best suited for small teams or marketing departments that need collaboration tools and more robust analytics.
4. Business Plan
- Price: $249/month (billed annually)
- Features:
- 5 users
- 35 social accounts
- Enhanced analytics and reporting
- Customizable reporting
- Social media ads management
- Priority support
The Business plan is ideal for mid-sized businesses or agencies that need advanced features and support for managing larger teams and social media accounts.
5. Enterprise Plan
- Price: Custom pricing
- Features:
- Unlimited users
- Unlimited social accounts
- Dedicated customer support
- Custom training and onboarding
- Advanced security and compliance features
The Enterprise plan is designed for large organizations that require a fully customized solution for their social media management needs.
Hootsuite Pros (2025)
1. All-in-One Solution
Hootsuite offers a comprehensive set of tools to manage and analyze your social media, from scheduling and monitoring to team collaboration and analytics.
2. Wide Platform Support
Hootsuite supports a broad range of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more, making it easy to manage multiple channels in one place.
3. Advanced Analytics
Hootsuite’s analytics tools are highly customizable and offer deep insights into your social media performance, helping you optimize your campaigns and improve ROI.
4. Team Collaboration Features
The collaboration tools, such as task assignments, approval workflows, and user permissions, make it easy for marketing teams and agencies to work together efficiently.
5. Social Media Ads Management
Hootsuite’s integration with social media advertising platforms like Facebook Ads and Instagram Ads enables you to manage both organic and paid content seamlessly.
Hootsuite Cons (2025)
1. Pricing
While Hootsuite offers a free plan, its premium plans can be expensive for small businesses or individuals on a tight budget. The Team and Business plans might be a stretch for startups.
2. Learning Curve
While Hootsuite is user-friendly, the platform’s abundance of features can be overwhelming for beginners. It might take some time to get comfortable with all the tools and options.
3. Limited Social Media Networks in Free Plan
The Free plan only supports a limited number
of social media accounts and scheduled posts, which may not be sufficient for active businesses or brands.
Hootsuite vs. Competitors
- Hootsuite vs. Buffer: Buffer is more straightforward and has a simpler interface compared to Hootsuite. However, Hootsuite offers more advanced features, such as in-depth analytics, competitor tracking, and social listening.
- Hootsuite vs. Sprout Social: Sprout Social is similar to Hootsuite but offers a more visually appealing interface and better customer support. However, Hootsuite’s pricing is more flexible, especially for larger teams.
- Hootsuite vs. Later: Later is a great option for visual content planning, particularly for Instagram. However, Hootsuite is a more robust all-in-one social media tool, with support for more networks and advanced features.
Conclusion: Is Hootsuite Right for You?
In 2025, Hootsuite remains one of the best options for social media management, offering a wide range of features that cater to businesses of all sizes. Whether you’re an individual creator, a small business owner, or a large marketing team, Hootsuite provides the tools you need to schedule, monitor, and analyze your social media presence effectively.
While the platform may be pricier than some competitors and can have a bit of a learning curve, its comprehensive suite of features, including advanced analytics, team collaboration, and advertising management, make it an invaluable tool for businesses serious about their social media strategy.
If you’re looking for a powerful social media management tool with deep insights, cross-platform support, and collaboration features, Hootsuite is a strong contender that’s well worth considering.
