Wix has been a dominant player in the world of website builders for over a decade. With its user-friendly interface, extensive template library, and versatile features, Wix has helped millions of individuals and businesses create websites without the need for coding experience. Whether you’re a small business owner, a blogger, or someone looking to showcase a personal portfolio, Wix has positioned itself as an affordable, accessible, and powerful platform for all your website-building needs.
In this Wix review for 2025, we’ll break down everything you need to know about this website builder. From its ease of use and customization options to pricing, features, and pros and cons, you’ll get a complete understanding of whether Wix is the right choice for you.
What is Wix?
Wix is a cloud-based website builder that allows users to create websites through an intuitive drag-and-drop interface. Unlike traditional website-building methods, Wix eliminates the need for coding and offers a wide range of design tools, hosting, and other functionalities to create a fully customized website.
Whether you’re building a simple blog, an online store, or a complex portfolio, Wix provides the tools and flexibility to help you build the site of your dreams.
Wix Key Features (2025)
Wix’s most notable features have evolved over the years, but they’ve maintained their core strength in ease of use, flexibility, and variety of design options. Let’s dive into some of the most essential features Wix offers in 2025.
1. Drag-and-Drop Website Builder
Wix’s drag-and-drop functionality is one of its most praised features. You can create, modify, and personalize your website with zero coding knowledge. Just select elements like images, text, buttons, and other widgets, then drag them into place. It’s incredibly simple, making it accessible for beginners and time-saving for experienced designers.
2. Wix ADI (Artificial Design Intelligence)
For users who want to create a website even faster, Wix’s ADI (Artificial Design Intelligence) tool automatically builds a custom website for you in minutes. Simply answer a few questions about your website’s purpose, and Wix ADI will generate a personalized site layout that you can customize further.
3. Vast Template Collection
Wix offers over 800 templates across a wide range of industries and categories. Whether you’re a photographer, a restaurant owner, a musician, or a fashion retailer, Wix has templates designed specifically for your needs. These templates are responsive, meaning they automatically adjust to look great on desktops, tablets, and smartphones.
4. App Market
Wix’s App Market allows you to add third-party tools to extend the functionality of your website. There are hundreds of apps available for SEO, marketing, social media, eCommerce, and even analytics. Some apps are free, while others require a paid subscription.
5. Mobile Optimization
Every Wix website is mobile-friendly by default. This means that whether you’re using a desktop, tablet, or smartphone, your website will look great and function smoothly. Wix automatically adjusts the layout for smaller screens, ensuring that your site is optimized for mobile users.
6. SEO Tools
Wix provides a comprehensive set of SEO tools to help you optimize your website and improve its ranking on search engines like Google. The platform includes built-in SEO wizards, keyword management, metadata settings, and analytics integrations, making it easier for users to implement SEO strategies.
7. E-commerce Features
Wix also allows users to build online stores with ease. With Wix eCommerce, you can sell products online, accept payments, manage inventory, and set up automated shipping. Wix provides powerful eCommerce features such as discount codes, product galleries, secure checkout, and integration with payment systems like PayPal and Stripe.
8. Free Plan Available
Wix offers a free plan that lets users build and publish a website with no cost upfront. However, the free plan comes with limitations like Wix ads, a branded domain, and limited storage. To unlock additional features, you’ll need to upgrade to one of their premium plans.
9. Custom Domain Name
Wix allows you to connect your own custom domain name to your website, which is essential for branding and professionalism. Custom domain names come with Wix’s premium plans, starting at the Combo plan.
Wix Pricing (2025)
Wix offers several pricing plans designed to cater to a variety of needs. Whether you’re building a personal blog or a professional eCommerce store, there’s likely a plan that suits your requirements.
Free Plan:
- Price: Free
- Features: Includes Wix branding and ads, limited storage, and a wixsite.com subdomain.
- Ideal For: Personal projects, experimentation, or temporary websites.
Paid Plans:
- Combo Plan
- Price: $16/month
- Features: Free domain for 1 year, 3GB storage, 2GB bandwidth, remove Wix ads.
- Ideal For: Personal websites and blogs.
- Unlimited Plan
- Price: $22/month
- Features: 10GB storage, unlimited bandwidth, $300 ad vouchers, professional analytics.
- Ideal For: Small business owners, freelancers, and content creators.
- Pro Plan
- Price: $27/month
- Features: 20GB storage, more design features, social media integrations, and professional branding.
- Ideal For: Professionals and businesses looking to build a brand presence.
- VIP Plan
- Price: $39/month
- Features: 35GB storage, priority customer support, VIP features, and more advanced analytics.
- Ideal For: High-traffic websites and businesses requiring more storage and support.
- Business Basic Plan (eCommerce)
- Price: $23/month
- Features: All eCommerce features like product galleries, payment processing, and secure checkout.
- Ideal For: New online stores and small businesses.
- Business Unlimited Plan (eCommerce)
- Price: $27/month
- Features: 35GB storage, abandoned cart recovery, and multi-currency support for global selling.
- Ideal For: Growing online stores with more advanced eCommerce features.
- Business VIP Plan (eCommerce)
- Price: $49/month
- Features: 50GB storage, advanced eCommerce features, priority support, and VIP status.
- Ideal For: Large or high-traffic online stores needing extra features and support.
Wix Pros
1. User-Friendly Interface
Wix is known for its simple drag-and-drop interface that makes website building incredibly easy for beginners. Whether you’re a designer or a first-timer, Wix’s interface is intuitive and accessible.
2. Customizable Templates
With over 800 stunning templates to choose from, Wix gives you plenty of flexibility to customize the look and feel of your website. Even if you don’t have a design background, the pre-designed templates make it simple to create a beautiful website.
3. All-in-One Platform
Wix offers everything you need to build a website in one place, including hosting, domain registration, SEO tools, and an app marketplace. This makes it a convenient solution for users who want to manage all aspects of their site from a single platform.
4. Strong SEO Capabilities
Wix provides a robust set of SEO tools, from a step-by-step guide to advanced analytics and keyword tracking, allowing you to optimize your site for search engines with ease.
5. Great Customer Support
Wix offers 24/7 customer support via phone, email, and live chat. They also have a knowledge base with tutorials, guides, and FAQs for self-service.
Wix Cons
1. Limited Design Flexibility
While Wix’s drag-and-drop interface is easy to use, it also has some limitations in terms of deep customization. Once you choose a template, you can’t switch to another one without rebuilding your site, which may be frustrating if you change your mind about your design.
2. Free Plan Limitations
Wix’s free plan includes Wix-branded ads, a wixsite.com subdomain, and limited storage, which can feel restrictive for users looking for a more professional presence.
3. Higher Price for eCommerce Plans
While Wix offers affordable plans for personal websites, its eCommerce plans are more expensive compared to other platforms like Shopify or WooCommerce. If you’re building a large-scale online store, the costs could add up quickly.
4. App Market Limitations
Although Wix has an app market, not all apps are free. Many of the more advanced tools require paid plans or premium versions, which can increase the overall cost of using Wix.
Wix vs. Competitors: How It Stacks Up
Wix is often compared to other popular website builders like Squarespace, Weebly, WordPress.com, and Shopify. Here’s how it compares:
- Wix vs. Squarespace: Squarespace offers more design flexibility and higher-end templates, but Wix provides a more user-friendly interface with its drag-and-drop editor. Squarespace is better for designers, while Wix is great for beginners.
- Wix vs. Weebly: Weebly is another beginner-friendly platform that’s slightly more affordable. Wix, however, offers more templates, flexibility, and a more robust set of features, making it a more versatile option.
- Wix vs. WordPress.com:
WordPress.com is great for blogging and large websites but requires a bit more technical know-how. Wix is easier to use, but WordPress provides more flexibility for complex projects.
- Wix vs. Shopify: Shopify is a dedicated eCommerce platform, offering more advanced tools and scalability for large online stores. Wix is more affordable for small businesses but lacks some of the advanced eCommerce features Shopify offers.
Conclusion: Is Wix Right for You?
In 2025, Wix continues to be one of the best website builders for users looking for an easy, affordable way to create a beautiful website. With its extensive template library, drag-and-drop builder, and an array of features tailored to both beginners and advanced users, Wix is a great choice for anyone looking to build a website quickly and efficiently.
However, if you’re building a large-scale eCommerce site or need more advanced customization, you might want to explore other platforms. For those who prioritize ease of use, flexibility, and design, Wix remains an excellent choice in 2025.
