71
Here are seven free essential keyword research tools for marketers, helping them discover, analyze, and optimize keywords for SEO, content marketing, and PPC campaigns:
1. Google Keyword Planner
- Purpose: Discover and evaluate keywords.
- Why Use It: Google Keyword Planner, available in Google Ads, is ideal for finding keywords with data on search volume, competition, and bid estimates, which is invaluable for both SEO and paid campaigns.
2. Ubersuggest
- Purpose: Find keyword ideas and competitive metrics.
- Why Use It: Ubersuggest offers keyword ideas, search volume, SEO difficulty, and insights on competitors’ top-performing pages. Limited daily searches are free, making it excellent for smaller campaigns.
3. AnswerThePublic
- Purpose: Identify questions and topics around keywords.
- Why Use It: AnswerThePublic generates visual maps of questions, comparisons, and phrases based on keywords, perfect for understanding audience intent and discovering new content ideas.
4. Google Trends
- Purpose: Track keyword popularity and trends over time.
- Why Use It: This tool reveals interest trends and seasonality, helping marketers identify emerging topics and make timely adjustments to content strategies based on what’s popular in specific regions.
5. Keyword Surfer (Chrome Extension)
- Purpose: Get search volume data directly on Google Search.
- Why Use It: Keyword Surfer displays real-time search volumes and similar keywords in Google’s search results. It’s especially useful for quick competitive analysis without leaving the search page.
6. Moz Keyword Explorer (Free Account)
- Purpose: Discover keyword suggestions with metrics.
- Why Use It: Moz’s free version of Keyword Explorer offers limited monthly searches with metrics like monthly volume, difficulty, and opportunity, which are helpful for marketers planning content and SEO.
7. AlsoAsked
- Purpose: Find “People Also Ask” questions from Google.
- Why Use It: AlsoAsked pulls data from Google’s “People Also Ask” section, revealing related questions and topics for a keyword. It’s a powerful tool for uncovering long-tail keywords and question-based content ideas.
These tools provide valuable insights for optimizing SEO, content strategies, and paid campaigns, allowing marketers to make data-driven decisions without additional cost.
