Streak CRM Review in 2025

Streak CRM is a unique and flexible CRM solution that integrates directly within Gmail. It is designed to help individuals, teams, and businesses manage their customer relationships and workflows directly inside their inbox. The platform is built for those who prefer a seamless experience without switching between applications and want to manage everything, from email tracking to task management, within Gmail.

Streak is often favored by freelancers, small businesses, sales professionals, and startups that need a lightweight, intuitive CRM without the complexity of traditional CRM systems.

Here’s a detailed review of Streak CRM, including its pros, cons, pricing, and ideal use cases.

Pros of Streak CRM:

1. Seamless Gmail Integration:

• One of Streak’s biggest selling points is its integration with Gmail. It operates entirely within your Gmail account, turning your inbox into a CRM. This means there’s no need to switch between applications, making it highly efficient for managing customer communications.
• Emails, tasks, contacts, and pipeline stages are all managed within Gmail, which creates a streamlined workflow for users who are already familiar with the Google ecosystem.

1. Easy to Set Up and Use:

• Streak is incredibly easy to set up, especially if you already use Gmail. You can install the Chrome extension, and it’s ready to go. The interface is clean, intuitive, and user-friendly, making it suitable for people who may not be technically inclined.
• The CRM’s structure is built around pipelines (which are customizable), allowing users to manage their leads, opportunities, and projects in stages, similar to how emails and tasks are organized in Gmail.

1. Customizable Pipelines:

• Streak allows you to create custom pipelines tailored to your business needs, whether for sales, client management, or project tracking. Each pipeline can be customized with different stages, fields, and filters that suit your workflow.
• The ability to manage multiple pipelines simultaneously within Gmail is a huge time-saver and provides a single space for tracking all interactions.

1. Email Tracking and Reminders:

• Streak offers email tracking features, allowing users to see when their emails are opened, how many times they were opened, and whether links within the email were clicked. This is helpful for sales and marketing teams to gauge the effectiveness of their outreach.
• You can also set email reminders and create follow-up tasks based on email activity, ensuring that important communications are not overlooked.

1. Collaboration and Shared Pipelines:

• Streak supports team collaboration by allowing users to share pipelines and assign tasks to colleagues. You can track the progress of shared deals, projects, or tasks and work together in real time.
• The shared pipelines feature makes it ideal for teams, as everyone can access and contribute to managing leads and customer relationships.

1. Integration with Other Google Apps:

• Streak seamlessly integrates with other Google Workspace apps, such as Google Calendar, Google Drive, and Google Docs, making it easy to manage customer data, schedule meetings, and store documents.
• This tight integration ensures that everything is synchronized across the Google ecosystem, enhancing productivity and ease of use.

1. Mobile App:

• Streak offers a mobile app for both iOS and Android, allowing users to manage their CRM while on the go. You can track deals, update pipeline stages, manage tasks, and respond to emails directly from your phone.
• The mobile app is user-friendly and brings the full functionality of Streak to your fingertips.

1. Affordable Pricing:

• Streak offers a free plan with basic CRM features that is ideal for individuals or small businesses with modest needs. The free plan includes email tracking, task management, and basic pipeline management.
• Paid plans are reasonably priced, with options for teams and businesses that need more advanced features like custom reporting, advanced email templates, automation, and priority support.

Cons of Streak CRM:

1. Limited Features for Larger Teams:

• While Streak is highly suitable for small businesses, freelancers, and solo entrepreneurs, it may be too basic for larger teams with complex CRM needs. The free and lower-tier plans offer limited functionality, and features such as advanced reporting and custom automation are only available in higher-priced plans.
• As businesses grow, they may find themselves needing more advanced CRM tools that go beyond what Streak can offer.

1. No Native Integration with Non-Google Apps:

• Streak is tightly integrated with Google Workspace, but it does not offer native integrations with non-Google apps as comprehensively as other CRMs like HubSpot or Salesforce. Users looking to connect with apps like Microsoft Office, Slack, or other third-party tools might find Streak less versatile in this regard.
• Although Streak offers integration via Zapier, it still lacks some direct integration options.

1. Limited Reporting Features:

• While Streak offers basic reporting capabilities, it does not provide the in-depth analytics and reporting tools that some other CRMs offer. Advanced features such as custom reports and data visualization require a higher-tier subscription.
• Businesses that require detailed and customizable reporting may find Streak lacking in this area.

1. Lack of Built-in Marketing Automation:

• Streak does not provide advanced marketing automation tools (such as email campaigns, drip campaigns, or lead nurturing workflows) out of the box. Users looking for marketing automation features would need to integrate Streak with a third-party tool (such as Mailchimp or Zapier) for these capabilities.

1. Limited Customization for Larger Pipelines:

• While Streak’s pipeline customization is great for small to medium-sized workflows, it may become a bit cumbersome for larger pipelines or more complex sales processes. Users with more sophisticated needs may find the pipeline setup to be somewhat limited compared to other CRMs.

Who Should Use Streak CRM?

• Freelancers and Solopreneurs:
• Streak is ideal for freelancers or solopreneurs who want a simple, affordable CRM that integrates directly with Gmail and helps manage leads and projects without the complexity of a full-fledged CRM.
• Its easy setup and low cost (especially the free version) make it a great option for individuals who need to stay organized but don’t require advanced features.
• Small Teams:
• Small teams or startups that rely on Gmail for communication and need basic CRM features such as email tracking, task management, and sales pipeline management will find Streak to be a powerful tool. It’s especially suited for teams looking for a lightweight CRM solution with minimal overhead.
• Sales Professionals:
• Sales professionals who rely on email communication can benefit from Streak’s email tracking and pipeline management features. It allows them to easily track deals, follow up on leads, and manage customer communication without leaving Gmail.
• Businesses Using Google Workspace:
• If your company uses Google Workspace (Gmail, Google Drive, Google Calendar, etc.), Streak offers deep integration with these tools, creating a unified platform to manage customer relationships and workflows.

Who Should Avoid Streak CRM?

• Large Enterprises:
• Streak may not be suitable for larger businesses with complex CRM needs and larger teams. For teams requiring more robust features such as advanced reporting, lead scoring, customer segmentation, and marketing automation, Streak’s feature set may be too limited.
• Businesses Needing Non-Google Integrations:
• Businesses that rely on non-Google apps or need more extensive integration options with tools like Microsoft Office, Slack, or Salesforce may find Streak’s limited integrations a drawback.
• Companies Requiring Advanced Customization:
• Companies with complex workflows, intricate sales processes, or teams that need deep customization in their CRM (such as custom fields, automation, and reporting) may outgrow Streak quickly.

Pricing:

• Free Plan: Available for 1 user, with basic CRM features like email tracking, task management, and basic pipeline management.
• Solo Plan: $19/month/user for more features such as advanced email tracking and email templates.
• Pro Plan: $49/month/user, offering advanced features like custom workflows, reporting, and priority support.
• Enterprise Plan: $129/month/user for large teams needing custom features, advanced automation, and more integrations.

Conclusion:

Streak CRM is a great option for freelancers, small teams, and businesses that need an integrated, Gmail-centric CRM solution. It is affordable, easy to use, and perfect for users who want a seamless experience within Gmail. The ability to track emails, manage leads, and handle tasks without leaving the inbox makes it an ideal choice for small-scale businesses that do not require the complexity of larger CRMs.

However, for larger teams or businesses with more complex needs (advanced reporting, deeper customization, and broader integrations), Streak might not offer the depth of functionality required. Overall, Streak is an excellent choice for small businesses and individuals looking for a simple yet effective CRM solution.